To help you become Salesforce Marketing Cloud Administrator,Passcert provides Salesforce Marketing Cloud Administrator Certification Dumps to assist you during the preparation for Salesforce Marketing Clod Administrator Exam. These online questions are built to help you acquire the required knowledge of the domain areas and structure the learning path to support your preparation. We guarantee studying Salesforce Marketing Cloud Administrator Certification Dumps can help you pass your Salesforce Certified Marketing Cloud Administrator exam successfully.

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests. 

The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience administering a Marketing Cloud instance and prior experience with digital marketing.

The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to practical application of the skills and concepts noted in the exam objectives below.

Digital Marketing Proficiency: 13%

Subscriber Data Management: 18%

Setup: 38%

Channel Management: 16%

Maintenance: 15%

By successfully passing the Salesforce Marketing Cloud Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management, can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests. 

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

A.use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B.Make sure the team has a date stamp to avoid duplication

C.Make sure the files placed on the correct subfolder within the SFTP

D.Use the exact file name used for the trigger in the Import File Activity

Answer : A

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this?  Choose 2 answers

A.Collect Code

B.Recommendation Code

C.Conversion/Cart Code

D.Email Conversion Code

Answer : A, B

An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A.My Tracking > Test Send Emails

B.My Reports > Administrator Reports > Email Send Report

C.My Reports > Administrator Reports > Email Sends By User

D.My Tracking > A/B Testing

Answer : A

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

A.Branding for each business units' profile centers will be inherited from the default business unit setup.

B.Profile/Preference centers are automatically created for each business unit connected through Multi-org

C.Multi org does not support the standard profile preference center for the business units.

D.Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Answer : C

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

A.Measures

B.SQL Queries

C.Data Filters

D.Journey

Answer : A