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The Salesforce Certified Pardot Consultant program is designed for individuals who have experience implementing the Pardot application and can explain Salesforce administration concepts that relate to Pardot features. The Salesforce Certified Pardot Consultant has experience with Pardot administration and configuration, and is able to successfully design and implement Pardot solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Pardot application and its integration on the Salesforce platform.     

The Salesforce Certified Pardot Consultant generally has 12 months or more of hands-on experience implementing and administering the Pardot Lightning App and Salesforce platform. A successful candidate should understand best practice approaches for B2BMA, its out of the box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Pardot Consultant possesses facilitation and consultative skills to gather the business requirements, design solution alternatives, and implement them to meet business needs.     

Read on for details about the Salesforce Pardot Consultant exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions

Time allotted to complete the exam: 105 minutes

Passing score: 68%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. 

Prerequisite: Salesforce Pardot Specialist credential

The Salesforce Pardot Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and can demonstrate the application of each of the features/functions below.

Evaluation: 17%

Account Configuration: 20%

Automating Business Processes: 17%

Email Marketing: 10%

Lead Management: 14%

Personalizing the Prospect Experience: 8%

Reporting, Metrics & Analytics: 11%

Salesforce Engage: 3%

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.

What should be recommended to increase the conversion rates on the paid search ads?

A.Develop custom redirects in Pardot to use on the paid search ads.

B.Create new content for the paid search ads that direct to the home page.

C.Place additional navigation on the LenoxSoft home page.

D.Direct traffic from the ad to a Pardot landing page instead of the home page.

Answer : B

LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

A.Create an automation rule to assign to a lead queue when the qualification criteria is met.

B.Create a completion action to assign to a group when the prospect reaches a score of 100.

C.Create an automation rule to assign to a group when the qualification criteria is met.

D.Create a completion action to assign to a lead queue when a high-value form is submitted.

Answer : C

LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

A.Include prospect activity history from Account B in their prospect import if they want to retain it.

B.Get a brand new Pardot org and migrate both Account A and Account B into it.

C.Export existing custom field mappings to import desired fields into Account A.

D.Manually rebuild any automations built in Account B in Account A.

Answer : D

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

A.The campaign is not a connected campaign so the data is not syncing.

B.The Pardot users do not have the Pardot permission set and cannot see the data.

C.The engagement with those assets happened before the fields were added to the page layouts.

D.The data hasn't been refreshed in 24 hours so the values haven't been updated.

Answer : A

LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

A.Sales

B.Marketing

C.Administrator

D.Sales Manager

Answer : B