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The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*

Time allotted to complete the exam: 90 minutes

Passing score: 72%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

Visitors and Prospects: 8%

Administration: 11%

Pardot Forms, Form Handlers and Landing Pages: 20%

Lead Management: 24%

Email Marketing: 20%

Engagement Studio: 17%

Which scenario would convert an anonymous visitor into an identified prospect?

A.Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.Scanning the badge of someone who visited a booth at a recent event

C.Submitting a Web2Lead form that is linked to Pardot via a form handler

D.Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

Answer : C

What causes a sync from Salesforce to Pardot?

A.Updating a formula field in Salesforce

B.Updating a field on a Contact record that does not have an email address

C.Opening a one to one email

D.Making field changes to a Lead or Contact record

Answer : D

What user role must a Pardot user have in order to verify the Salesforce connector?

A.Sales manager

B.Sales

C.Marketing

D.Administrator

Answer : D

What does Pardot use to track HTML email opens?

A.A tracking link is used as soon as a prospect clicks to open the email.

B.A tracking pixel loads on HTML emails when images are downloaded.

C.Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D.A tracking pixel loads on text emails when images are downloaded.

Answer : B

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A.The prospect will continue to see the form upon submission

B.The discrepancy between the two assets will cause an error

C.The prospect will be redirected to another webpage

D.The form's Thank You Content will still display

Answer : C