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Exam number: AD0-E406

Exam name: Adobe Target Business Practitioner

Certificate level: Certified Expert

Status: Active

Available languages: English

Number of questions: 68

Formats: Multiple choice and multiple select

Duration: 136 minutes

Delivery: Online proctored (requires camera access) or test center proctored

Passing mark: 46/68

Price: $225 USD / $150 USD (India only)

Identify business KPIs and successfully translate these into optimization goals given key business requirements

Identify opportunities for optimization based on business KPIs and data analysis

Prioritize test ideas based on business needs, level of effort, and potential for lift

Based on the Adobe Sample Size Calculator, determine how variables impact the activity

Construct test hypotheses based on a given scenario and identify hypotheses elements

Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis

Determine KPI-based primary and secondary success metrics

Assess audience requirements

Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer

Apply procedures to create an experience using VEC

Apply procedures to create an experience using Form-Based Composer

Apply procedures to manage experiences within an experience composer

Describe the workflow that applies to creating Target Activities

Apply procedures to create an A/B test activity

Apply procedures to create an XT activity

Apply procedures to create an MVT activity

Understand how AP is used for solutions

Apply procedures to create a Recommendation activity

Apply procedures to create an Audience in Target

Apply procedures to set Goals and Settings

Apply procedures to conduct Activity QA

Apply procedures to manage Activities and Audiences within Target

Define and evaluate report settings to help set the elements that appear in a report

Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports

Evaluate and identify common problems associated with A/B testing and how to avoid them

Understand how Automated Personalization Summary reports differ from other reports

Evaluate Experience Performance reports (MVT)

Determine the winning variation based on the observed lift, confidence levels and business objectives

Diagnose activity qualification issues

Use browser debugging tools (including Experience Cloud Debugger) to verify implementation

Verify metrics and reporting

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.

How should this task be done in the Visual Experience Composer

A.Copy the values from the code snippets and paste them into the layout panel.

B.Copy and paste the code snippets into the CSS Editor.

C.Ask the development team to add the code to the CSS of the site.

Answer:A

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

A.Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

Answer:A

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A.The visual Experience Composer

B.The Form-based Experience Composer

C.The SPA Visual Experience Composer

Answer:B

Which two options describe the purpose of any secondary success metric? (Choose two.)

A.Give additional understanding to interpret gains/losses of primary success metric.

B.These metrics are only used to measure time on site and primary metrics.

C.These metrics are only used to evaluate which audiences best respond to experiences.

D.Ensure that primary success metric gain is not at the cost of secondary metrics.

Answer:AC

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

A.Increase the number of combinations of offers and the number of locations.

B.Increase the duration of the test.

C.Reduce the number of combinations of offers and the number of locations.

D.Reduce the duration of the test.

Answer:B, C