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Exam number: AD0-E308

Exam name: Adobe Campaign Classic Developer

Certificate level: Certified Expert

Available languages: English

Number of questions: 60

Formats: Multiple choice and multiple select

Duration: 120 minutes

Delivery: Online proctored (requires camera access) or test center proctored

Passing mark: 70% or 550 using a scaled score format of 300 to 700

Price: $180 USD

3+ years of SQL development including ETL

1+ years of scripting/programming experience (prefer JavaScript)

3+ years of Enterprise Software implementation (prefer Campaign software experience)

Minimum 1 year experience working with XML and HTML

Database architecture

Database marketing knowledge with experience in digital channels (currently "digital marketing experience")

Marketing campaign execution experience

Perform installation and configuration of prerequisite software in a non-Adobe-hosted environment.

Perform installation of appropriate Adobe software in a non-Adobe-hosted environment.

Configure external accounts to connect to an Adobe-hosted environment.

Configure system-wide settings and defaults.

Identify Adobe services and commands.

Given a set of requirements, design and extend schemas.

Given a scenario, modify forms.

Given a set of requirements, design technical workflows.

Given a set of requirements, design folder structures.

Given a scenario, customize target mappings.

Given a scenario, customize typology rules.

Given a scenario, customize platform options.

Given a scenario, customize seeds.

Given a scenario, customize enumerations.

Apply procedural concepts to create a new operator.

Apply procedural concepts to create a new operator group.

Apply procedural concepts to set up campaign hierarchy.

Given a set of requirements, build a marketing workflow.

Define and configure delivery or deliveries.

Apply procedural concepts to implement notifications.

Given a scenario, interpret log files.

Use solution monitoring.

 

A. Change the execution order of the Less than 18 Years Old typology rule to execute later

B. Select 110 random records to account for the drop by the typology rule

C. Remove the Less than 18 Years Old rule from the typology defined in the delivery

D. Add a filter to the workflow to select only 18 years of age or older

A. Program Level based on the specific instance of the campaign run (Week1) Campaign Level based on the campaign type (Product Promotion) Plan Level based on the quarter of the year (2017 Q1)

B. Program Level based on the quarter of the year (2017 1) Plan based on campaign type (Product Promotion) Campaign based on weekly run (Week1)

C. Delivery Level based on the quarter of the year (2017 Q1) Plan based on the weekly run on the campaign (Week1) Program based on campaign type (Product Promotion)

D. Plan Level based on the quarter of the year (2017 Q1) Program based on campaign type (Product Promotion) Campaign Level based on the week of the campaign run (Week1)

A. Adobe Campaign does NOT support Redshift.

B. Adobe Campaign tables must be created in the Redshift database.

C.ODBC Native SQL drivers must be installed to access a Redshift database.

D. FDA module must be installed to access a Redshift database.

A. The notification sends the total population count for all segments in the campaign.

B. The notification has the population count of the target going into the alert activity.

C. The notification has the number of recipient records in the database.

D. The notification is blank until the final target is approved for the workflow.

A. Create a join in the schema to the Recipient table.

B. Match the schema name to the table name.

C. Create a primary key in the schema.

D. Create the schema in a new namespace.

A. Extract subject line code to a file from the campaign workflow and use the file in reports or re-marketing workflows

B. Modify the email delivery to write the subject line code to a custom schema

C. Write a custom JavaScript code in the campaign workflow to store subject line code in custom schema

D. Modify the target mapping used in delivery to log subject line code as "additional parameter” in the delivery logs