Are you worried about your Salesforce Customer Data Platform (CDP) Exam? Passcert Salesforce Customer Data Platform (CDP) Exam Dumps help to do effective preparation that will help candidates to clear exams on the first try. It delivers you practice tests that have been made to introduce you to the real exam format. Salesforce Customer Data Platform (CDP) Exam Dumps are designed on the pattern of real exams so you will be able to appear more confidently in Salesforce Customer Data Platform exam. Taking these tests also helps you to revise the syllabus and maximize your success prospects.They contain Customer Data Platform real Q&As based and comprises only the information that can be asked in actual exam.  

Customer Data Platform is a centralized data infrastructure that aims to aggregate and make sense of a company's customer data. Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data. 

CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.CDPs bring data from disparate data sources together so that the company and its marketing teams have a complete understanding of the customers’ potential, across the entire business – by bringing data together.

Data collection: The ability to ingest first-party, individual-level customer data from multiple sources via packaged API connections and SDKs, and store that data in a usable format

Data governance: The ability to granularly enforce which events gets passed onto each system, and process data subject requests - access, portability, erasure

Data quality protection and profile unification: The ability to monitor data accuracy, consistency, deduplication, and structure, and to unify events and attributes to persistent profiles at the individual-level as data is collected

Segmentation: An interface that enables business users to build and manage audience segments

Activation: The ability to send audience segments and forward events to external tools and systems through pre-built integrations, as well as to orchestrate contextual marketing experiences across channels

What configuration step has to be completed before marketing cloud activation?

A.Assign Salesforce CDP activation permission set to the user

B.Enable segment publishing to marketing cloud

C.Allow audience creation from CDP in marketing cloud

D.Selects business units for activation

Answer : D

How can a marketer change attribute names to match personalization in an Activation Target?

A.Update field names in data model

B.Set preferred attribute names when configuring activation target

C.Update attributes names in the data stream configuration

D.Set preferred attribute names when configuring activation

Answer : D

What permission setting should an admin check if the custom CRM object is not accessible from CDP?

A.Create object permission enabled in CDP org

B.Read object permission enabled in Source CRM Org

C.Modify all object permission enabled in CDP org

D.View All object permission enabled in Source CRM org

Answer : D

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

A.Profile API

B.Query API

C.Calculated Insights API (Doubt)

D.Metadata API

Answer : C

Which three types of data can Identity Resolution combine into a unified Profile?

A.Corporate Performance

B.Behavioral

C.Transactional

D.Product

E.Profile

Answer : B, C, E

Where are activated segments found in Marketing Cloud?

A.Filtered Data Extensions

B.Standard Data Extension

C.Shared Data Extension

D.Salesforce Data Extensions

Answer:C

Which permission set allows the user to create, manage and publish segments in Salesforce CDP?

A.Salesforce CDP Admin

B.Salesforce CDP Data aware specialist

C.Salesforce CDP Marketing Manager

D.Salesforce CDP Marketing Specialist

Answer:D

What is customizable in Salesforce CDP canonical model?

A.Objects

B.Objects & Fields

C.Fields

D.Objects, Fields & relationships

Answer:D