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The CIW Social Media Strategist certification focuses on the use of social media in business. The CIW Social Media Strategist certification validates your knowledge of creating a social media campaign and analyzing and presenting data to address organizational issues and make appropriate business decisions. This certification will help you learn how to build social media strategies, build and manage campaigns, and develop social media content. 

Certification Name:CIW Social Media Strategist

Exam ID: 1D0-623

Number of Questions: 55

Passing Score: 69.09%

Time Limit: 90 minutes

Domain 1: Introduction to Social Media

Domain 2: Social Media in Business

Domain 3: Social Media Strategy

Domain 4: Social Media Campaigns

Domain 5: Social Media Platforms

Domain 6: Social Media Presentations and Blogs

Domain 7: Social Media Risk, Reputation and Crisis Management

Domain 8: Social Media Advertising

Domain 9: Social Media Metrics and Analysis

Domain 10: Social Media Reporting and Optimization

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

A.Creation

B.Growth

C.Leverage

D.cultivation

Answer : B

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

A.Executive

B.Platform

C.Campaign

D.Community

Answer : C

A marketing company is developing a promotional service that it will offer to various clients. The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available. What kind of business client would best benefit from this social media strategy's?

A.A franchise restaurant company with 30 locations.

B.A gourmet food truck selling upscale sandwiches.

C.An art gallery selling antique paintings.

D.A mobile pet grooming service.

Answer : C

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A.Define strategies, implement; monitor and adjust; listen and analyze

B.Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C.Implement, monitor and adjust, listen and analyze.

D.Implement, monitor and adjust.

Answer : B

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

A.Social analysis

B.Performance management

C.Decision science

D.Data exploration

Answer : D

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

A.Impression.

B.Reach

C.Exposure

D.Engagement

Answer : D